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trader joes

I Have a Problem…

 More and more people are having problems interacting with other people, businesses, or technology. How you react to these issues could be an opportunity to differentiate yourself from the competition. Everyone reacts in different ways to

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Welcome-2019

Welcome 2019

It’s a New Year and you are excited to begin your journey anew. Before you start your voyage I have found it is a good idea to reflect on what transpired in 2018. You might think

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brainstorming

The Anti-Brainstorming

I am sure most people have been involved in a brainstorming session. In its simplest form, you have an agenda built around how to improve a part of your business. It could be a creative exercise

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handshake

The Personal Approach to Sales

Every day I hear about the latest app, and how it makes your life easier. Technology makes life different from anything before. The big question is “does it make it better?” Do emails break through the

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trust puzzle

Trust is still #1

No matter how long you have been in business or who you are, the number one attribute you want people to feel toward your business or you is trust. There is no greater spoken sentence than

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Long Winding Road

“The Long and Winding Road”

“The Long and Winding Road” is the title of a famous song by the Beatles. It is also a journey your customer takes before they make a purchase from you. A helpful way to understand what your customer

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empower

The Power Has Shifted

Managing from the top down has gone the way of the land line. It used to be the CEO or President set the direction and everyone just hopped on board. Now, power has a more grassroots affiliation. The

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Super Power

A Fun Way to Find Solutions

Businesses are facing more and more problems. Competition is increasing and coming at your customers from all sides. There appears to be limited solutions to all of these issues. I have always found that creating balance is the

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Big Data

Your Brand Needs More Than Big Data

More and more businesses are relying on data to drive decision making. The preponderance of information is making it easier to draw conclusions of what to do to engage the customers “in theory”. Theory is easy

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Keep it simple

Simple is Best

Is it me or has it become more difficult to have an interaction that goes smoothly? Can I make a call and receive an answer from the first person I speak with? Can I go to

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slow down

Slow Down and Get It Right

In our fast paced world businesses and their teams are constantly executing what needs to get done. From Facebook to Twitter to LinkedIn to Zynga to Rackspace to the cloud there is always more to do

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Content overload

Competitive Content

Everyone is talking about content. You need to have lots of information put out by your social media department. Tell people what you do. Educate people why they should buy from you. Keep communicating about how

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