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  So many of us have replaced office meetings with Zoom calls. Face-to-face get-togethers are now done on Zoom. Sales calls are via you guessed it, Zoom. Almost all encounters involve Zoom or some similar technology.

  The concept of Marketing has expanded in its reach based on the ever increasing vehicles available. The frequency of communication is also exponential versus a short time ago. Even with all these changes, the old

  Words have so much more meaning today than ever before. We are opening back up as a society, yet there is still a lot of communication on the internet. What do those dynamics mean for

  Leaders tend to under-communicate. My guess, a main reason is they are very busy with their own work. Because of all the meetings and responsibilities of being a leader they are mainly focused on their

  Most people are still not back in the office. Communication between staff is mostly done through technology with little in person communication occurring. What does one do to keep people engaged and even more importantly

  It may say March but in my mind it is the beginning of Spring and just as important the end of Winter. If you’re in a cold climate like me, that means no more constant

  We are one month into a new year and I have found this is a perfect time to reset your goals. Many people set their goals by January 1 and feel they are on the

  When the new year begins I am excited to begin a knew as well. I have been thinking quite a bit about a word I would like to use that will summarize the year ahead.

As we begin 2021 many people put together New Year’s resolutions. They think about what they want to accomplish and how they are going to be better in the coming year. Lots of people put these

As the year ends I have found that now is the time to evaluate how the year went. I work with my clients to ensure they do a thorough review of their past year. I break

  My favorite holiday is Thanksgiving. It is truly an American holiday. Beside the festivities and the great meal, I  believe it is a perfect time for reflection. Stop for a moment and think back about

  Everyone has heard about a suggestion box put out to elicit ideas on how your business can improve. Businesses even reward people whose ideas help save money or make the company $$$’s. How about putting

The world is still a very lonely place with the virus forcing us to be more isolated than we desire. Many of our regular business activities have moved on line. Even our personal activities are using

  Everyone is being told to stay away from each other. Don’t go out unless you have to. If you are elderly, stay away from even your family. The result is people feel very alone, scared,

People need each other and with isolation coming from the shutdown and social distancing that is true more than ever. With distance between people increasing figuratively and literally, it has become increasingly difficult to stay connected.

Key Tip: Your voice matters Today, your voice matters more than ever. When you are face to face with somebody they can see the total you. Not just your voice but your physical presence as well. People

Key Tip: Everything you do is seen Remember you are always visible individually to everyone else on the call. I have found that thinking and acting as if  the camera is on you all the time is

As we enter the “new world” of communication, face to face meetings have been replaced with web conferencing. The market leader is Zoom with over 300,000,000 people participating in daily calls! What does that mean for

As it is March and the year is in full swing it might be a good time to think of who are your best customers. The Super Bowl is over and the Kansas City Chiefs were

Cost cutting was the mantra for almost 5 years among food makers. The thought was you could put the savings to the bottom line. Executives felt the consumer would just keep buying your products and profits

  In a previous world, the concept of return on investment (ROI) was the gold standard used to measure success. Was your money well spent? Did you gain an advantage based on what you did? Should

  As I reflect upon what has transpired over the past 10 years, the things that stay in my mind are what made me happy. From a marketing perspective, I think of interactions that brought a

I have found that when you bundle your products, operations, and customer service together in a consistent and unified way success happens! You must pay attention to all the pieces of the puzzle. Consistent products require

 Kraft Heinz is a classic example of a company that tried to cut its way to success. They kept looking for places to cut costs. Expenses were always seen as something that needed to be diminished.