Many a business act as if all they need to do is meet the requirements of what is driving the business today. Execute flawlessly and you will be fine in the present.
The issue with that approach is the world around you is not static. Your competitors are not operating only in the present and just reacting to what you are doing. New products are on the horizon. New ways of marketing existing products or services are happening even if you do not know about them. Joint ventures are being established which may isolate your business. All of these factors are playing a role in how your business is going to operate tomorrow whether you like it or not.
It is incumbent on you to be vigilant about where you are heading and not just be satisfied with where you are today. Executing your present obligations is a positive first step but you need to keep your eye on the future. Always search for new opportunities for growth. Keep an eye on industries that might provide synergy in the direction you are going.
After all, long term planning is not something you do and then file it away. It is a critical component of your future and something that helps you stay on course so there is a future for your business.
Staying ahead requires always seeking new ideas to build a better tomorrow.
