Everything modern is better. Technology makes living easier. Food has gotten more organic which is better for you. There are more choices for everything you may want or need. It seems modern is better for almost anything.

Well not everything. There is one bastion that relishes being old fashioned and that is customer service.

When you hear old fashioned most people tune out everything after those words. You think this is going to be about something that has been replaced by something modern and better for you.

Guess what – old fashioned customer service means the customer comes first. When you interact with someone like this they value you as an individual. They want you to be happy. They are truly interested in making sure you are satisfied.

Many people and businesses have forgotten about customer service. Some businesses have replaced people with automation. Heck some companies don’t even have any people you can talk to. You have to speak with an automated attendant. Another new term that makes you feel unimportant.

Guess what? When I have an issue I want a live person in the United States helping me. Someone that can remedy a problem. Not someone who is a something.
The human contact increases my confidence that a solution is within reach. The human can empathize with my situation. (See September 2014 and October 2016 newsletters that discusses the importance of empathy.)

The old fashioned way of customer service did not let automation get in the way of people. We discussed the issues and a resolution was the outcome. I have dealt with both sides and people are usually better as they have the ability to fix things immediately as well as make me feel important. A machine could never do that.

This old fashioned type of customer service never gets old and keeps your dealing with the company fresh as if they are trying to win you over for the first time.

Let the good old times roll!