In our fast paced world businesses and their teams are constantly executing what needs to get done. From Facebook to Twitter to LinkedIn to Zynga to Rackspace to the cloud there is always more to do and never sufficient time.
The internal and external demands of your job sometimes do not allow you to step back and make sure everything you are doing fits with your business strategy. Plus, it needs to enrich your brand in a consistent manner. Executing is very important but executing consistently is even more critical. If you or your business loses sight of where you are going, you could end up in the same place despite doing all the “right things”.
Every step you take needs to build on your basic premise of why you are in business. Plus, what are you doing for your customer?
Remember technology makes everything go faster but it is up to you to slow things down to ensure what you are doing is connecting your strategy with your brand in every transaction.
