Everyone Needs a Friend

The world is still a very lonely place with the virus forcing us to be more isolated than we desire. Many of our regular business activities have moved on line. Even our personal activities are using FaceTime and other electric connections vs less in person tangible interactions. With in person human connection temporarily missing, what […]

The Anecdote to Isolation

  Everyone is being told to stay away from each other. Don’t go out unless you have to. If you are elderly, stay away from even your family. The result is people feel very alone, scared, and above all isolated. What can you do in this situation? Well, if you can’t be with someone in […]

Customers Want to Talk with a Human Being now More than Ever!

People need each other and with isolation coming from the shutdown and social distancing that is true more than ever. With distance between people increasing figuratively and literally, it has become increasingly difficult to stay connected. So what should you do? Pick up the phone and call someone! Share a happy memory and make them […]

Zooming Ahead with Web Conferencing (Part 3)

Key Tip: Your voice matters Today, your voice matters more than ever. When you are face to face with somebody they can see the total you. Not just your voice but your physical presence as well. People can get an idea of who you are by how you carry yourself. Do you stand up straight? Do […]

More Tips to Zoom Ahead (part 2)

Key Tip: Everything you do is seen Remember you are always visible individually to everyone else on the call. I have found that thinking and acting as if  the camera is on you all the time is a good way to remember that everything you do is caught on film in real time to everyone throughout […]

Zooming Ahead with Web Conferencing (part 1)

As we enter the “new world” of communication, face to face meetings have been replaced with web conferencing. The market leader is Zoom with over 300,000,000 people participating in daily calls! What does that mean for you personally and for your business as well? In this newsletter we will cover some of the basics that […]

The Super Bowl for Super Fans

As it is March and the year is in full swing it might be a good time to think of who are your best customers. The Super Bowl is over and the Kansas City Chiefs were victorious. Put those two pieces of information together (best customer + Super Bowl) and what you get are your […]

You Cannot Save Your Way to Success

Cost cutting was the mantra for almost 5 years among food makers. The thought was you could put the savings to the bottom line. Executives felt the consumer would just keep buying your products and profits would grow. The reality was quite a different story. The consumer moved to other brands and the enthusiasm for […]

Return on Emotions (ROE) a  New Measurement for Long Term Success

  In a previous world, the concept of return on investment (ROI) was the gold standard used to measure success. Was your money well spent? Did you gain an advantage based on what you did? Should you keep investing in the same manner to continue to grow? The world of marketing and communicating with customers […]

Will Happiness Bring Hope in the Coming Decade?

  As I reflect upon what has transpired over the past 10 years, the things that stay in my mind are what made me happy. From a marketing perspective, I think of interactions that brought a smile to my face. People who cared about me and demonstrated that compassion is a way to make me […]

Synergy Happens When Pieces Are Put Together in a Similar Way!

I have found that when you bundle your products, operations, and customer service together in a consistent and unified way success happens! You must pay attention to all the pieces of the puzzle. Consistent products require having quality as a goal. In food, the products must never deviate across each batch. They must look the […]

Ignore Branding at Your Own Risk

 Kraft Heinz is a classic example of a company that tried to cut its way to success. They kept looking for places to cut costs. Expenses were always seen as something that needed to be diminished. Over time, the steady diet of cutting marketing led to a company that the consumer forgot. With digital marketing […]