We are one month into a new year and I have found this is a perfect time to reset your goals. Many people set their goals by January 1 and feel they are on the right track.
February is the optimal time to see if you are heading in the right direction and recalibrate if necessary. Look back at the goals you set on January 1 and determine if any of them need to be reset or have external events changed and you need to revise where you are going or alter how you are going to get there?
It is important to not wait too long to change the direction you are heading. Once you move in a direction it can take twice as long to get back to the beginning and then change directions. Also in marketing once you establish what you are doing and communicate that strategy you become perceived as that is who you are. The longer you build on that approach the harder it becomes to morph in another direction.
Review what is working and keep building on those positives. Goals that need to be changed, do it now!
Change is hard and the more ingrained you become with that path based on the goal the harder it is to change direction.
February is the perfect time to fall in love with your new goals.
After all it includes Valentines Day❤️
