Remember Yesterday All My Troubles Seemed So Far Away

As the economy continues to falter and not provide positives for the future, it is incumbent on marketers to sell happy memories. Nearly 35% of brands are using nostalgia in their marketing campaigns. Pepsico has redesigned the packaging of several of its brands including Doritos, Mountain Dew and Pepsi to reflect this trend. It seems […]

Dependability + Honesty = Trust

  As 2013 begins, it is important to remind yourself what matters most in your relationships. First, make sure you are someone that is dependable. That means, what you say is what you do. If you make a promise to be there at 8AM, be there at 8AM! If you say you will deliver a […]

Knowledge Creates Opportunity

  With so many sources of information, it is critical for people to continue to read to stay abreast with what is happening. Every piece of information has a lesson to be learned. The lesson can be transferred from the outside (the article) to the inside (your business). This helps your endeavor become smarter. Learning […]

Together We Can Succeed

  Congratulations to the United States Women’s World Cup Soccer team. Several valuable lessons can be garnered from their victory over Brazil on July 10, 2012. The first lesson is never give up. Down 2-1 with barely minutes to go and playing with one less person, the US team kept fighting and attacking, as one […]

The Power of Habit

  The Power of Habit by Charles Duhigg is a great book. The key to changing habits lies in the brain. Changing your habits the right way can lead to a positive outcome. I have found that not having a daily treat effects my thinking. Thus, I have set aside a certain time every day […]