Newlyweds -Marketing and IT
The discipline of Marketing has evolved to include Informational Technology (IT). Marketing used to push out information and the consumer would react in this vacuum. Now IT comes along with information as their main resource. Marketing needs more information about the customer including their needs, desires and goals. During the relationship building stage IT shares […]
Emotion Still Drives Decision Making
You might think with all the information available on the net rational thinking would drive decision making. After all anyone can find the answers they desire through research. Then you can put the information in an organized form like a chart or an excel spreadsheet. Finally you can easily see the answer and your deductive […]
The Customer is King
Information is available everywhere. If you need to find it just search “on the net” and it will be at your fingertips. More and more sites are providing content that continually makes it easier to access knowledge. That knowledge provides information to the customer that gives him leverage in any decision making setting. The old […]
Why Needs To Be In The Drivers Seat
Businesses today have many more ways of reaching customers. It does not matter if they are existing, new or potential customers. Too many businesses focus on how they are unique. What they have to offer. Here are our features we can give you if you purchase from us. All of these approaches help explain who […]
Act Today Plan For Tomorrow
It is very important for businesses to know where they are going. The key component of direction is planning. A detailed business plan becomes a road map of where you need to go. By breaking down the plan into stages, one can see the direction you are heading. Each stage can be equated with a […]
Business Needs To Be Fun
At the end of the day, people will help your business grow, if they are having fun interacting with you. You need to look for unique ways to engage your customers and your team as well. There are simple ways to create fun activities. Pizza parties, massages on premise, bringing your pet to work, and […]
The Rise of Experiential Marketing
The digital world has allowed people to be exposed to more information than they could ever deal with in a lifetime. The content by itself is static and flat in its delivery. Marketing of yesterday was based on how many people of your target audience you reached. You ran a television commercial that was seen […]
Think Small
One of the biggest sins is not making decisions. If you let things go, the decision will be made for you. When you are in a big company, volume covers a lot of sins. Michael Feuer Co-Founder of OfficeMax said “try to break down every decision into little pieces. Then answer the smaller questions and […]
The End is the New Beginning
How you communicate is more important than ever before. Whether you are on the phone, in a presentation, typing an email or posting information on the internet, how you say something matters. And the last thing you say is often remembered first, when someone thinks about the interaction. Many times, people focus on what they […]
The Greatest Manager Ever
There are many people who come to mind for that list. Jack Welch, Bill Gates, and Steven Jobs from business. Vince Lombardi, John Wooden and Red Auerbach from sports. My choice is Alex Ferguson. Who you might ask is he? The manager of Manchester United. A soccer team whose global brand is valued at over […]
Consistency is Key
With the preponderance of businesses engaging customers in so many meaningful ways, it is critical to make sure your message says the same thing every time and in every place. Touch points have increased. People are dealing with your business in multiple ways that you can no longer control. The world is looking for […]
The Changing World of Entrepreneurs
More and more people are starting businesses than ever before. The big difference this time is that most of these new endeavors are web based. In addition, a large percentage of these businesses are starting out as a side business. Their full time job is not being abandoned for their start up venture. This means […]