At the end of the day, people will help your business grow, if they are having fun interacting with you. You need to look for unique ways to engage your customers and your team as well. There are simple ways to create fun activities. Pizza parties, massages on premise, bringing your pet to work, and extra perks that involve everyone at the business are some simple ways to increase fun at the job. Allowing the internal team to decorate the office is another way to engage people in a creative activity.
When out of the ordinary activities become routine you know you have created an atmosphere that makes people want to work with you. This leads to people trying to work with you which helps create a situation where you can pick and choose who you want to join your team. The caliber of person you can choose from increases and the better person you hire creates better results.
Fun is good for business.