Heavy, medium, and light users were terms used to describe purchasers for many decades. These phrases have been replaced by best friend, friend, fling, … Continue reading →
Merging the mind and the heart through marketing
Category Archives: News
Whether you are a large company with multiple divisions in the USA and abroad or a small entrepreneurial business, it is important to have … Continue reading →
The rise of the Chief Customer Officer (CCO) has provided a voice for the customer at the executive level. The most important relationship for … Continue reading →
You have had a business for several years. It has grown and continues to grow. You make decisions based on instincts and looking in … Continue reading →
With the growth of the internet, social networking, and email, words are playing a more vital role in communication. It might even be said … Continue reading →
The discipline of Marketing has evolved to include Informational Technology (IT). Marketing used to push out information and the consumer would react in this … Continue reading →
You might think with all the information available on the net rational thinking would drive decision making. After all anyone can find the answers … Continue reading →
Information is available everywhere. If you need to find it just search “on the net” and it will be at your fingertips. More and … Continue reading →
Businesses today have many more ways of reaching customers. It does not matter if they are existing, new or potential customers. Too many businesses … Continue reading →
It is very important for businesses to know where they are going. The key component of direction is planning. A detailed business plan becomes … Continue reading →
At the end of the day, people will help your business grow, if they are having fun interacting with you. You need to look … Continue reading →
The digital world has allowed people to be exposed to more information than they could ever deal with in a lifetime. The content by … Continue reading →