As business evolves so does your company’s goals and objectives. Consolidation can be forced by regulation. Growth can lead to acquisitions to fill a … Continue reading →
Merging the mind and the heart through marketing
Jim Steuer
Happiness is an overlooked quality. I remember when I was evaluating which airline to fly from Chicago to Dallas, I pondered about which airline … Continue reading →
Top impediments to growth per Bain & Co who asked 377 executives: 45% insufficient resources (people, funds, tools and time) Inability to focus (too … Continue reading →
Businesses have been taught that it needs every customer it can get. The more the better is their motto. Never turn down $$$’s. The reality … Continue reading →
When one thinks of a hospital you think of illness. Plus dealing with caregivers, doctors and administrators who just do their job. It is … Continue reading →
When we were all children our parents reminded us to always say thank you. Some were reminded more than others… By expressing appreciation, you … Continue reading →
Delivering on an expectation is no longer enough. I go to a store, buy ice cream, pay for it, go home, and devour the … Continue reading →
The ambassadors for your brand are your internal team. They are the ones who communicate with your customers. How do you treat them? Do … Continue reading →
It’s Empathy! One of the most important words in our world today is empathy which is defined as the ability to understand the thoughts, feelings … Continue reading →
Heavy, medium, and light users were terms used to describe purchasers for many decades. These phrases have been replaced by best friend, friend, fling, … Continue reading →
Whether you are a large company with multiple divisions in the USA and abroad or a small entrepreneurial business, it is important to have … Continue reading →
The rise of the Chief Customer Officer (CCO) has provided a voice for the customer at the executive level. The most important relationship for … Continue reading →
