Whether you’re a business owner, starting a new venture, or in an executive position, it’s essential to check in with yourself from time to time. Are you growing? Does your role play to your strengths? Are you achieving the success you envisioned?

For those in leadership positions, the questions can go even deeper. What drives your passion for leading? Are you delegating effectively, or do you find yourself taking on too much because you believe you’re the only one who can do the critical tasks? How do you handle setbacks, and do you adjust your strategy accordingly? Which aspects of the business excite you the most? Asking these questions will help guide your self-assessment and reveal whether you’re using your talents to their fullest potential.

I recently worked with a client who was struggling to identify where she should focus her energy. Over a series of meetings, we examined her skills and how they aligned with her day-to-day responsibilities. It became clear that she was spending too much time in areas that drained her energy and weren’t her strengths. This misalignment affected her productivity and overall business performance.

By restructuring her time and allowing her to focus on the areas where she had the greatest impact, she not only regained control but saw immediate improvements in her business. Her marketing efforts began to resonate more with her audience, her confidence grew, and her business flourished.

Now, her abilities are perfectly aligned with her responsibilities, and her renewed focus is creating a positive ripple effect throughout her company. It’s a true win-win situation—for her and her customers.