“Emotions Determine the Quality of Your Life”
– -Tony Robbins

Today, there is so much around us that is saying wait or hesitate before you take action. Some things are even saying stop! Don’t do anything. All of these behaviors might be creating fear which is the most powerful emotion.

When you encounter these inhibitions it is critical you take action.  Sometimes that which we fear needs to confronted.

Emotion leads to a better life. I went to a store the other day and wanted to buy a new pair of pants. I thought of all the reasons I did not want to purchase them. They felt too tight. I didn’t like the  color. I had nothing to wear with them. All of these excuses made me hesitate in taking action.

How many of you hesitate when you need to take action?

Product companies as well as service providers would do well to think about what is stopping consumers from purchasing their products or services. Put together a list of what are the top 5 purchase inhibitors and attack them in your marketing.

Now back to my story. I thought about each of my limiting beliefs and calmly evaluated each one. Taking control and limiting if not eliminating negative emotion is a tremendous liberating feeling. Now that I had gotten those negative thoughts out of my head I was able to see the good side of my purchase. I shifted my mindset from fear to happiness.

I could see why I wanted those pants!

How many times do we not buy what we want because a voice in our head tells us NO?

Emotional marketing counteracting that little voice in our head is the anecdote.

Helping people see the problems are never a solution. Make them feel you can create a situation where they can feel more complete with your product or service.

That scenario is truly win/win. The consumer receives what they want and you get a sale.

You need to always get on the side of the consumer, your customer,  buyer, or purchaser.

Together we can create a positive outcome called success.💪