The concept of Marketing has expanded in its reach based on the ever increasing vehicles available. The frequency of communication is also exponential versus a short time ago.
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Even with all these changes, the old adage of consistency builds trust still rings true. Always remember who you are and just as importantly who you want to be seen as.
No matter what you are doing, what vehicle you are engaged with, and how you are expressing yourself, be consistent in your core message. It is kind of like saying the same thing over and over again. The more you say it, the more others will believe it. You will become associated with that message. You will own that way of
Consistency also allows your customers to know what they are receiving in dealing with you. It will make it easier for them to describe who you are to potential customers that they know. With social media it will increase your followers as your audience will know what they are getting which will be what they want. When you put something out on YouTube or Tic-Tok or Instagram to name a few, your audience will look forward to receiving what you are providing. The synergy will continue to grow among your followers.
I always use the old saying of being a mile deep and an inch wide. Keep filling up your marketing with a consistent message over and over and over again and there will never be a doubt of who you are and that will lead to a level of trust that is priceless.
